Ugh. Blogging. Blogging, blogging, blogging. Is blogging a dead end? Or can it be twisted into something more profitable? It’s hard to tell.
I’ve been making websites, blogging, and self-publishing online since I was 11 years old. Ya know, circa 2000-2001, back when the internet was practically ancient. I still remember setting up my first website on Geocities. Ahhh… those were the good old days.
Now here I am, 20 years later, age 31, trying to figure out how to make a small business out of my favourite hobby. According to Reddit, I am not the only one. I admit that it’s a big relief to see so many other people out there embarking on the same journey as me.
It certainly doesn’t help that the internet is constantly changing. The means of success yesterday are already gone today. Social media does not work the way it should in digital marketing theory. Instead it costs money to advertise on the platforms with little return. A few years ago, it wasn’t like this at all. Now I have to sit here and watch that dastardly villain Zuckerberg rake in more and more money from his evil spy machine while leaving the rest of us behind.
I watched The Social Network last week. I definitely have worse feelings about him now. I already left Facebook in protest about a month ago. After seeing how he fucked over everyone who helped him create it in the first place, I felt secure in my decision to leave the platform. I found myself wishing for the old Harvard gang to reunite without Zuckerberg and recreate the original entity we all loved in the first place.
So, Facebook advertising is out. Instagram is questionable at best. Snapchat and TikTok are meh. Twitter is a mess of spam, bots, and trolls. I’ve recently read reports that Pinterest and Google are messing everyone’s shit up. Who even knows what YouTube is doing.
Social media used to be the best avenue on which to advertise. Now it actively seems to work against us. What’s left to advertise on? Is blogging even something that can generate legitimate revenue anymore?
It doesn’t help that print media has also become unreliable. What a state to live in; trapped in a permanent state of suspension somewhere between the past and the future. Of course, there will always be room for writers. The world needs writers. The world will always need writers. There is no question about that. The trick is finding the right avenue in this day and age. I know I’m capable of so much more than this. I just need to find the right outlet for it…
Sigh. Time to go learn more about the theory of how business should work only to met with the harsh reality that it doesn’t. Farewell!